Sponsorship Agreement Template

Gain access to this Australian legal template plus over 200 more drafted by top-tier solicitors for only $14 per user/month, including free support and lifetime updates.

If your business is receiving sponsorship or choosing to sponsor another organisation, it is crucial that a Sponsorship Agreement is in place to protect your business and establish clear deliverables for both parties. The Business Kitz Sponsorship Agreement Template is an easy template that can facilitate this.

  • Easy to use
    Clear and comprehensive guidance notes.
  • Customisable
    Editable schedule and re-usable.
  • Cost-effective
    High-quality and cost-effective sponsorship agreement template.
  • Key sponsorship risks covered
    Addresses key commercial risks for sponsorship arrangements.

IMPORTANT NOTICE: While you are purchasing a very comprehensive Australian template, it is important to understand that the purchasing of this template is not considered legal advice. If you require legal advice and support utilising this template, or if you have other questions, you can book a free 15 minute consultation with a team member from our associated law firm Legal Kitz.


Each Business Kitz resource, including the Sponsorship Agreement Template, contains comprehensive Guidance Notes as well as helpful suggestions to assist you with populating the document.

The Sponsorship Agreement Template covers the following topics:

  1.  Welcome letter
  2. Comprehensive Details Schedule outlining key information such as:
    • Term of the Agreement
    • Principal and Sponsor details
    • Services provided by Principal
    • Sponsorship Contribution or Sponsorship Fees
    • Invoicing and payment details
    • Jurisdiction
  3. Media release
  4. Intellectual property
  5. Confidentiality and privacy
  6. Insurance and health and safety
  7. Dispute resolution
  8. Limitation of liability and indemnity
  9. Termination
  10. General and counterparts
  11. Definitions and interpretations
  12. Execution page

Why does your business need a Sponsorship Agreement Template?

Sponsorships are lucrative deals that can be powerful marketing tools to connect you or your business to the right audience, brands, products and/or services. The Business Kitz Sponsorship Agreement Template can help in facilitating this.

As a sponsor, it is important that you have confidence entering a sponsorship agreement so that you can reach your desired audience and promote your brand, boost your business’ credibility, increase your brand awareness and generate sales.

Together with your sponsee, it is crucial that you reach an agreement detailing what benefits you are expecting from being promoted to the sponsee’s audience, and what investment is required on your part.

As a sponsee, you should consider what opportunities you are willing to offer a business to promote their brand, taking into account that your audience is one of your most valuable assets that should be carefully managed.

A Sponsorship Agreement is beneficial to help manage expectations and clarify the rights and obligations of both parties. The Business Kitz Sponsorship Agreement Template will help in managing these expectations and provide an easy way to implement your Sponsorship Agreement. Implementing a Sponsorship Agreement can help:

If your business wishes to become a sponsor for an organisation such as a sports team or celebrity, or you are looking for others to sponsor you, we recommend purchasing the Business Kitz Sponsorship Agreement Template.

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